Luv Lou Journal
Issue 4 - The Petra with Eloise Smith
Meet Eloise Smith, the woman who believes staying effortlessly low maintenance is actually a full-time job (a very high maintenance one, at that). In this edition of the Women We...
Issue 3 - The Dionne with Matilda Murray
There’s an ease to Matilda Murray’s style that feels both intentional and effortless, the kind you can’t quite fake. For this edition of Women We Luv, we asked Matilda to...
STYLE FOCUS: The Banks
The Banks is a modern aviator reimagined with a softer, more elevated approach. Effortlessly cool and endlessly wearable, it’s the pair you’ll reach for every day.
STYLE FOCUS: The Boston
The Boston is our forever favourite, an effortlessly cool oval frame inspired by ‘90s simplicity. With 60+ five-star reviews, it’s the pair you’ll reach for on repeat.
Issue 2 - Blue Light with Eden Kannourakis
Together, we’ve reimagined our signature silhouettes through a blue light lens, blending classic design with the functionality modern life demands. Designed for long days, screen time and everything in between, this collection marks an exciting evolution for Luv Lou while remaining completely true to our signature aesthetic, premium quality and attention to detail.
Issue 1 - The Dusty with Emily Nash
We had the privilege of catching up with our Luv Lou muse, Emily Nash, who we would say is sunshine in human form. An Australian model and content creator, Emily is also the founder of Melbourne-based studio, Sunny Studio. As a creative in the fashion space, we loved getting to know more about her personal style. We hope you enjoy these insights as much as we did.
ASH HOLMES X LUV LOU COMMUNITY EVENT
To complement the launch of Ash Holmes x Luv Lou online, we hosted an influencer event at Stylerunner Double Bay, our exclusive retail partner for the collection. Bringing the collaboration to life in such a creative community-led space felt like the perfect extension of the collection. It was a moment where art, fashion and connection came together to mark the beginning of something truly special. Then on Saturday 1st November, we welcomed customers in store to further build community and connection with our like-minded audience. Across two days, it was a celebration of beautiful people and great energy while enjoying the collection in store.
ASH HOLMES X LUV LOU
Late last year on Friday 31st October, we launched a capsule collection in collaboration with Ash Holmes where art met wearable beauty. The collection explored emotion and balance, inspired by Ash’s expressive and intuitive approach to art. Her work captured a harmony of strength and softness, qualities that embodied the essence of Luv Lou. Together, we translated her artistic sensibility into sculptural wearable design, blending fluid lines with considered detail. Each piece reflected creativity and individuality, celebrating the beauty of thoughtful craftsmanship and effortless form. It was a true meeting of art and adornment that captured artistry in its most natural expression.
JAN26: BARE COLLECTION
This collection strips everything back to what truly matters. Clean lines, refined proportions and thoughtful detailing. Inspired by simplicity and honesty, BARE celebrates the beauty found in the undone. Soft textures, raw moments and elegance without excess.
