Our Story

Luv Lou is a modern eyewear brand born from a love of femininity, refined detailing, and effortless style. Founded in Sydney, Australia, the brand creates feminine eyewear designed for everyday wear, pieces that feel considered yet wearable, elevated yet uncomplicated. Each collection is grounded in the belief that true style is effortless, and that the right accessories should seamlessly complement a modern woman’s wardrobe.

 

 

Synonymous with refined detailing and contemporary silhouettes Luv Lou focuses on luxurious materials and thoughtful design. Every pair of sunglasses is thoughtfully crafted using considered materials and elevated finishing touches ensuring quality longevity and comfort. From premium acetates to refined lens finishes and subtle detailing each design reflects the brand’s commitment to a conscious approach balanced with a modern luxurious feel.

At the heart of Luv Lou is a dedication to timelessness. Sophisticated silhouettes are designed to transcend seasons while considered details ensure each style feels modern and distinctive. Created to be worn day after day Luv Lou sunglasses are effortless wardrobe essentials designed to elevate without overpowering embodying a sophisticated sensibility that blends modern femininity and understated confidence. Each design reflects a commitment to simplicity balance and ease empowering women to express their personal style through pieces that feel both current and enduring.

 

 

Collaboration and connection are key foundations of the brand. Luv Lou partners with carefully curated personalities and boutique brands to foster genuine relationships and a sense of community. These collaborations create a feeling of exclusivity while encouraging continued innovation and reach. Past collaborations with Love Isabelle, Whitney Port, Cydney Morris and Ash Holmes reflect the brand’s alignment with women who embody modern elegance and individuality.

Designed in Australia and inspired by women everywhere Luv Lou is an invitation to embrace eyewear that feels feminine considered and effortlessly sophisticated.