Bare is a quiet study in form and restraint.
This collection strips everything back to what truly matters. Clean lines, refined proportions and thoughtful detailing. Inspired by simplicity and honesty, BARE celebrates the beauty found in the undone. Soft textures, raw moments and elegance without excess.
Shot in monochrome, the BARE campaign mirrors the collection’s mood, soft, raw and unfiltered. Wet hair, bare skin and minimal styling reflect an honest quietude, creating an ode to simplicity and the beauty of natural, unguarded moments.


1. What makes the Bare collection different from previous Luv Lou collections?
BARE introduces a more minimal, intentional design language, elevated by subtle evolutions of our signature details. New organic gold hardware, refined silhouettes and sculptural forms come together in a way that feels quieter, softer and more considered.
2. What is the new signature hardware featured in this collection?
The collection introduces refined detailing that feels sculptural and organic in form. Each element is designed to flow naturally with the frame, adding subtle texture, depth and movement while remaining understated and considered.

3. Who is the Bare collection designed for?
BARE is designed for those who favour elegance in its most honest form. It’s for the wearer who values timeless design, subtle luxury and thoughtful details.
4. What styles are included in the Bare collection?
The collection features four new silhouettes, each offering a unique take on modern minimalism: The Phoebe, The Sofia, The Bella and The Brooklyn.
The Phoebe: A refined slim cat eye with subtle rectangular lines and wrapped L hardware.
The Sofia: A bold, sculptural cat eye with thick temples and distinctive double-ribbed wave detailing.
The Bella: A petite rectangular frame designed for quiet luxury, finished with wrapped L hardware.
The Brooklyn: A lightweight metal frame with a softly lifted oval-cat eye shape and fine ribbed lens detailing.

Shop the Bare Collection online now.